Roots

ORIGINS · Values become systems

Every system grows from a root structure. I began with questions. At root, I’m curious about why values become rules, how rules shape behavior, and how thoughtfully designed experiences can invite people to learn, adapt, and reflect. This curiosity first took form through my academic studies in philosophy, cognitive science, and art, where I explored ethical systems, theories of behavioral knowledge, and creative expression. I became deeply interested in how humans construct meaning—and how tools, stories, and environments influence what we value and how we act.

TRANSFORMATIVE TOOLS · Interactivity as a medium

Those questions demanded a responsive medium. Through international training in new media design, supported by the creative communities at RISD and the Fraunhofer Center for Research in Computer Graphics, I learned to think in 3D, motion, and interaction. Technology became a way to test ideas through systems—not just describe them. Exploring and mastering creative tools reframed technology for me, expanding my creative vocabulary and widening my view of what art could be— a way to construct worlds governed by rules, feedback, and human choice.

Shoots

HELLO WORLD · Rules shape behavior

Inspired by advances in animation and interactive storytelling, I began my career as a Technical Artist at LucasArts, helping build new worlds for players to explore in the PC game Star Wars: Galactic Battlegrounds. It was at LucasArts that I first contributed to games as living systems— places where rules create meaning, agency produces learning, and play becomes a way of understanding how a world works. I learned early that well-designed rules don’t restrict creativity; they focus it.

SYSTEM EVOLUTION · From artifacts to living platforms

Over time, I grew from crafting assets within systems to shaping the systems themselves. This transition took me into product management and platform leadership over more than fifteen years in Bay Area creative and high tech ecosystems, including Apple, MTV/Nickelodeon, Amazon, and Sony PlayStation. Beyond novelty, I was interested in durability: how do ambitious ideas survive contact with reality and become platform products people rely on? Across these environments, I learned how visionary ideas become thriving living platforms through collaboration, experimentation, and a deep respect for both consumers and craft.

companies with legendary innovation legacies

At Apple, I witnessed firsthand how hard lessons from early internet services could inform the development of net new product categories. Producing applications like iWork for iPhone and iPad, and helping launch iBooks 2.0 and iBooks Author, ignited my lasting passion for zero-to-one work— designing tools that help people learn, create, and participate in new ways. I became increasingly motivated by products that did more than function well— products that taught users how to use them, and rewarded exploration with satisfying and meaningful understanding.

COLLECTIVE PLAY · Learning together

Rewarding learning loops drew me toward social and multiplayer experiences in children’s games. I moved into social gaming, initially optimizing live games for children, such as Nickelodeon’s award-winning MonkeyQuest, and then into building and optimizing global social and mobile gaming platforms. Across these systems, my focus remained consistent: understanding how people learn together through play, and how progression systems, feedback loops, and incentives matter—not as mechanics alone, but as signals that guide behavior and shape shared culture.

SIGNALS & FEEDBACK · Data sharpens judgment

As platforms grew, data became part of the design language. Across ML-enhanced discovery systems, consumer-grade learning tools, and ecosystem-wide feature discovery, I learned that data works best when it informs judgment, not replaces it. Responsible systems make complexity legible and learning accessible. I worked on products such as a machine-learning-driven news reader, writing tools for students and teachers, and discovery systems that helped players learn new ways to engage across the PlayStation ecosystem. Through this work, I became deeply committed to building learning systems that are helpful, accessible, and responsible by design.

STEWARDSHIP · Support the fantasy, don’t break it

Leading universal search platform experience development for the PlayStation 5 brought these ideas together. Partnering closely with design, engineering, research, and marketing teams reinforced a core belief: the strongest player experiences emerge when creative vision is supported, rather than constrained, by thoughtful, data-informed systems.

Fruits

playful learning culture in the LEGO Group

LONG VIEW · Systems that thrive beyond launch

Across industries, cultures, and roles, my focus has remained consistent: technology matters when it fulfills enduring human needs—curiosity, mastery, connection, and meaning. The systems I’m most proud of are those designed to evolve, reward return, and grow with their audience.

BUILDING COMMUNITY · Share what sustains the craft

Because I am a craftsman at heart, I share what I learn along the way. I mentor, teach, speak, and build communities of practice— through The Product School, PlayStation mentorship programs, Women in Technology initiatives, LEGO innovation teams, and as an Open Innovation Fellow with London & Partners in collaboration with the Royal College of Art. I believe progress compounds when knowledge is shared.

WILD STATE · Offline Exploration

When I am not working, I’m usually outside—gardening, reading, exploring local arts and culture, or scribbling in a notebook in the field. In the winter: skiing.

companies where I lead platform product direction, development and management